Abstract: The present invention provides systems and methods for creating and editing electronic layouts, such as layouts used to create web pages, via digital networks. An exemplary system for creating an electronic layout suitably includes a server, a network, a database and one or more user interfaces. The server may suitably provide a layout editor configured to place one or more containers, areas and/or spacers onto a layout panel in response to inputs from a user and a layout manager configured to validate properties of the layout and to generate the layout. An exemplary method for creating a document layout suitably includes displaying a layout panel; placing at least one container on the layout panel to create the layout, the container comprising a software object representing a visual element; and storing the layout in a database for future use and/or editing.

Abstract: The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining the offer information in the repository, and a retrieval engine for finding and retrieving offers. The system cooperates with an offer presentation engine for configuring and presenting offers based on offeree traits and the environment in which the offer is to be presented. An exemplary system formulates tests to determine effects of changes in content or context, tracks events related to presentation and acceptance of offers, evaluates impact of offer changes on offer effectiveness, and predicts optimum offer content and context based on results of such tests.

Abstract: The present invention provides systems and methods for creating and editing electronic layouts, such as layouts used to create web pages, via digital networks. An exemplary system for creating an electronic layout suitably includes a server, a network, a database and one or more user interfaces. The server may suitably provide a layout editor configured to place one or more containers, areas and/or spacers onto a layout panel in response to inputs from a user and a layout manager configured to validate properties of the layout and to generate the layout. An exemplary method for creating a document layout suitably includes displaying a layout panel; placing at least one container on the layout panel to create the layout, the container comprising a software object representing a visual element; and storing the layout in a database for future use and/or editing.