Abstract: In an example embodiment, a similarity matching process is performed on one or more fields in account records obtained from a Customer Relationship Management (CRM) system and corresponding one or more fields in information obtained from a social network service to locate matches between one or more accounts in the account records for a first user and one or more company/organizations in the information obtained from the social network. Then a mapping is stored in a data store for each of the matches. The mappings are used to provide insights to the first user.

Abstract: A system may be configured to provide a user interface on a mobile device for a social network having a plurality of functions. The system may include a display, configured to display a representation of each of a subset of the plurality of functions, wherein each function of the subset is implementable upon selection of a representation corresponding to the function by a user and a processor, configured to dynamically generate the subset of the plurality of functions based, at least in part, on a likelihood for each of the functions that the user will select a corresponding representation. The display may be configured to display the subset as dynamically generated.

Abstract: A system may be configured to provide a user interface on a mobile device for a social network having a plurality of functions. The system may include a display, configured to display a representation of each of a subset of the plurality of functions, wherein each function of the subset is implementable upon selection of a representation corresponding to the function by a user and a processor, configured to dynamically generate the subset of the plurality of functions based, at least in part, on a likelihood for each of the functions that the user will select a corresponding representation. The display may be configured to display the subset as dynamically generated.