Abstract: Certain embodiments of the invention include methods and apparatuses for linking video information to electronic messages such as electronic mail (email), online chat, web logs (“blogs”), bulletin boards, web page text, Simple Mobile Services (SMS), Multimedia Messaging Service (MMS) and other electronic message formats. One embodiment provides for embedding links from a video annotation session at a cursor position in an email application. A method for transferring from email to chat and vice versa is disclosed whereby association with video content is maintained.