Abstract: A digital process of a computer (10) presenting an item and at or after a preset time, the item transforms or morphs into an advertisement. The item is preferably non-advertising. Alternatively a user selects the item and it transforms into an advertisement. Since the user chooses to select the item that transforms into the advertisement, the user's full and undivided attention is captured. The item can be characters, images, sounds, or non-advertising marketing information (FIG. 2). The item mitigates or prevents annoying advertisings displayed right away, and appeases users who dislike advertisements. The item that transforms is different in terms of function, content, or appearance from the advertisement (after the transformation). The transformation acts as one piece. The transformation can be presented in entertaining, fun, or surprising ways to more fully capture the user's attention. The purpose is to generate significant digital advertising revenue.

Abstract: A convenient process that helps a user to understand more about images (36) (61) displayed on a computer screen (12). A challenging and fun complementing trivia (44) is included to enliven the educational experience. When an image (36) is selected, at least 1 pop up space appears (FIG. 2). The pop up space presents an educational content and at least 1 trivia (38). An educational content example is a corresponding word (40) of the selected image. Other educational content examples are a dictionary entry such as a pronunciation (40), a definition (64), and an etymology (54). More educational content examples are a meaning, other reference entries, a narrative, a sound effect, and a separate image (46). The trivia (48) can be presented in multiple and varied formats. The trivia (48) can be related to the selected image, a pop up space educational content like a separate image, or another trivia.

Abstract: A digital pop-up space or spaces that appears when a cursor is placed over a difficult or hard-to-understand word or phrase on a computer screen (34).