Abstract: A system for multimedia asset management includes: multimedia assets stored in storage locations, the assets containing collections of associated multimedia files and metadata; a web portal in communications with the storage locations and configured to provide a user access to the assets; a search engine accessible to the user through the web portal and configured, responsive to a user search query, to search for assets based on asset metadata and provide corresponding search results to the user. The web portal is configured: responsive to a user's selection of a selected asset located by the search engine, to provide the user access to the selected asset; and to automatically determine how the asset is presented to the user based, at least in part, on the nature of the user's connection to the storage location storing the selected asset and on an available application on the user's client machine.