Abstract: A mobile beach storage pole includes a cup holder attached to the upper section of the pole and a storage basket attached to the middle section of the pole. The cup holder may be formed to include a cavity for receiving ice or an insulator material to keep the beverage in the cup holder cold. The basket attached to the middle section of the pole is preferably rectangular in shape and may include a lid which may be lockable to secure personal items. The lower section of the pole is tapered to facilitate insertion of the pole into the ground. A solar battery is attached to the upper section of the pole and is used to power or charge a light or an electronic device. A hook is provided to provide additional storage capacity for items such as towels, apparel or other items.