Abstract: A method of treating consumable liquids, the liquids so produced, and an assembly for practicing the method. Consumable liquid is passed through a magnetic field having properties effective to enhance the flavor of the liquid, the field preferably being established by a permanent magnet establishing a continuous polarity on opposite sides of the liquid with a minimum magnetic field strength of about 3000 Gauss. The assembly for treating the liquids may include first and second tubular permanent magnets having opposite radially spaced first and second pole portion of opposite polarity, a pair of pole pieces received between the pole portions, and in encasement for maintaining the magnets and pole pieces together so that a fluid flow path is defined through the magnets and a predetermined gap established by the pole pieces, and so that the pole portions of the same polarity for each magnet are on the same side of the flow path.