Patents by Inventor Leonard Newnham
Leonard Newnham has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20240046316Abstract: A hybrid, optimized exchange is provided, the hybrid, optimized exchange operably connected to a demand-side platform (DSP), the hybrid, optimized exchange further operably connected to a supply-side platform (SSP), the hybrid, optimized exchange configured to receive an advertising request, the hybrid, optimized exchange further configured to conduct, using a bid floor, a hybrid, optimized DSP auction of the advertising request among a plurality of DSPs, thereby generating a winning DSP that makes a winning DSP bid in an automated advertising auction system after the SSP initiates an SSP auction of the advertising request, the hybrid, optimized exchange optimizing the bid floor provided to the plurality of DSPs in the hybrid, optimized DSP auction and simultaneously optimizing a shading factor used by the hybrid, optimized exchange to place a hybrid, optimized bid on behalf of the winning DSP in the SSP auction.Type: ApplicationFiled: June 25, 2023Publication date: February 8, 2024Applicant: LoopMe LimitedInventors: Leonard Newnham, Piyush Paliwal, Lampros Stavrogiannis
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Patent number: 11798040Abstract: The demand-side platform (DSP) is a technological ingredient that fits into the larger real-time-bidding (RTB) ecosystem. DSPs enable advertisers to purchase ad impressions from a wide range of ad slots, generally via a second-price auction mechanism. In this aspect, predicting the auction winning price notably enhances the decision for placing the right bid value to win the auction and helps with the advertiser's campaign planning and traffic reallocation between campaigns. This is a difficult task because the observed winning price distribution is biased due to censorship; the DSP only observes the win price in the case of winning the auction. For losing bids, the win price remains censored. In this invention, we generalize the winning price model to incorporate a gradient boosting framework adapted to learn from both observed and censored data. This yields a boost in predictive performance in comparison to classic linear censored regression.Type: GrantFiled: November 21, 2019Date of Patent: October 24, 2023Assignee: LoopMe, Ltd.Inventors: Piyush Paliwal, Oleksii Renov, Leonard Newnham
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Publication number: 20230325886Abstract: The demand-side platform (DSP) is a technological ingredient that fits into the larger real-time-bidding (RTB) ecosystem. DSPs enable advertisers to purchase ad impressions from a wide range of ad slots, generally via a second-price auction mechanism. In this aspect, predicting the auction winning price notably enhances the decision for placing the right bid value to win the auction and helps with the advertiser's campaign planning and traffic reallocation between campaigns. This is a difficult task because the observed winning price distribution is biased due to censorship; the DSP only observes the win price in the case of winning the auction. For losing bids, the win price remains censored. In this invention, we generalize the winning price model to incorporate a gradient boosting framework adapted to learn from both observed and censored data. This yields a boost in predictive performance in comparison to classic linear censored regression.Type: ApplicationFiled: June 12, 2023Publication date: October 12, 2023Applicant: LoopMe, Ltd.Inventors: Piyush Paliwal, Oleksii Renov, Leonard Newnham
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Patent number: 11720930Abstract: A hybrid, optimized exchange is provided, the hybrid, optimized exchange operably connected to a demand-side platform (DSP), the hybrid, optimized exchange further operably connected to a supply-side platform (SSP), the hybrid, optimized exchange configured to receive an advertising request, the hybrid, optimized exchange further configured to conduct, using a bid floor, a hybrid, optimized DSP auction of the advertising request among a plurality of DSPs, thereby generating a winning DSP that makes a winning DSP bid in an automated advertising auction system after the SSP initiates an SSP auction of the advertising request, the hybrid, optimized exchange optimizing the bid floor provided to the plurality of DSPs in the hybrid, optimized DSP auction and simultaneously optimizing a shading factor used by the hybrid, optimized exchange to place a hybrid, optimized bid on behalf of the winning DSP in the SSP auction.Type: GrantFiled: May 24, 2022Date of Patent: August 8, 2023Assignee: Loop Me, Ltd.Inventors: Leonard Newnham, Piyush Paliwal, Lampros Stavrogiannis
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Patent number: 11689663Abstract: Systems and methods of managing customer journeys are implemented using one or more processors in a computing system. Each journey may comprise a succession of interactions at interaction points such as telephone conversations, responses to an interactive voice response “IVR” system and viewing a web page. Customer journey scores are determined for customers at one or more interaction points along the customer journey and the customer journey score is used to determine whether and when an intervention should take place. Models for determining customer journey scores may be created for a set of customers based on one or both of subjective and objective data relating to a subset of the set of customers that have made some or part of the journey, e.g. customers that have responded to polls. An intervention may take place during the journey or after completion of the journey.Type: GrantFiled: August 8, 2022Date of Patent: June 27, 2023Assignee: Nice Ltd.Inventors: Natalia Beatriz Piaggio, Leonard Newnham
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Publication number: 20220374924Abstract: Systems and methods of managing customer journeys are implemented using one or more processors in a computing system. Each journey may comprise a succession of interactions at interaction points such as telephone conversations, responses to an interactive voice response “IVR” system and viewing a web page. Customer journey scores are determined for customers at one or more interaction points along the customer journey and the customer journey score is used to determine whether and when an intervention should take place. Models for determining customer journey scores may be created for a set of customers based on one or both of subjective and objective data relating to a subset of the set of customers that have made some or part of the journey, e.g. customers that have responded to polls. An intervention may take place during the journey or after completion of the journey.Type: ApplicationFiled: August 8, 2022Publication date: November 24, 2022Applicant: Nice Ltd.Inventors: Natalia Beatriz PIAGGIO, Leonard NEWNHAM
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Publication number: 20220374944Abstract: A hybrid, optimized exchange is provided, the hybrid, optimized exchange operably connected to a demand-side platform (DSP), the hybrid, optimized exchange further operably connected to a supply-side platform (SSP), the hybrid, optimized exchange configured to receive an advertising request, the hybrid, optimized exchange further configured to conduct, using a bid floor, a hybrid, optimized DSP auction of the advertising request among a plurality of DSPs, thereby generating a winning DSP that makes a winning DSP bid in an automated advertising auction system after the SSP initiates an SSP auction of the advertising request, the hybrid, optimized exchange optimizing the bid floor provided to the plurality of DSPs in the hybrid, optimized DSP auction and simultaneously optimizing a shading factor used by the hybrid, optimized exchange to place a hybrid, optimized bid on behalf of the winning DSP in the SSP auction.Type: ApplicationFiled: May 24, 2022Publication date: November 24, 2022Inventors: Leonard Newnham, Piyush Paliwal, Lampros Stavrogiannis
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Patent number: 11157947Abstract: A system for collecting brand awareness and advertising campaign performance results in real-time. Embodiments allow the system to adapt (e.g., machine learning) to target advertisements to users that are most likely to be influenced by exposure to a brand awareness advertising campaign, and present results, in real-time, via a data exchange for an advertiser to monitor performance and benchmark performance against similar campaigns across the industry.Type: GrantFiled: August 16, 2017Date of Patent: October 26, 2021Assignee: LOOPME, LTD.Inventors: Stephen Upstone, Marco Van De Bergh, Leonard Newnham
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Publication number: 20180053208Abstract: A system for collecting brand awareness and advertising campaign performance results in real-time. Embodiments allow the system to adapt (e.g., machine learning) to target advertisements to users that are most likely to be influenced by exposure to a brand awareness advertising campaign, and present results, in real-time, via a data exchange for an advertiser to monitor performance and benchmark performance against similar campaigns across the industry.Type: ApplicationFiled: August 16, 2017Publication date: February 22, 2018Inventors: Stephen Upstone, Marco Van De Bergh, Leonard Newnham