Abstract: Techniques and systems for selecting advertisements for dissemination over a network are disclosed. In one embodiment, an advertisement service stores information indicative of offers from merchants, including information indicating an amount of revenue that the offering merchant would be willing to share with the advertisement service if a consumer consummates a transaction with the merchant based on the good or service advertised in the offer. The service computes predicted conversion rates for these offers, and uses the predicted conversion rates and the revenue sharing information to select an advertisement for dissemination according to which advertisement is expected to generate the greatest amount of revenue for the advertisement service.

Abstract: Techniques are disclosed relating to facilitating transactions via mobile devices. In one embodiment, an account that is linked to a mobile telephone number of a mobile device is established at a computer system. In such an embodiment, the account permits a user to make and receive payments, and is not accessible without using the mobile device. In some embodiments, the account is established without setting up a username and password. In one embodiment, a request is sent from a payment application of the mobile device to the computer system. In some embodiments, the payment application is made active on the mobile device in response to a user input within a different application running on the mobile device. After the payment application is active, a purchase is confirmed within the payment application such that the request is sent responsive to the confirming and without authenticating the user within the payment application.

Abstract: Techniques are disclosed relating to facilitating transactions via mobile devices. In one embodiment, an account that is linked to a mobile telephone number of a mobile device is established at a computer system. In such an embodiment, the account permits a user to make and receive payments, and is not accessible without using the mobile device. In some embodiments, the account is established without setting up a username and password. In one embodiment, a request is sent from a payment application of the mobile device to the computer system. In some embodiments, the payment application is made active on the mobile device in response to a user input within a different application running on the mobile device. After the payment application is active, a purchase is confirmed within the payment application such that the request is sent responsive to the confirming and without authenticating the user within the payment application.

Abstract: Techniques are disclosed relating to facilitating transactions via mobile devices. In one embodiment, an account that is linked to a mobile telephone number of a mobile device is established at a computer system. In such an embodiment, the account permits a user to make and receive payments, and is not accessible without using the mobile device. In some embodiments, the account is established without setting up a username and password. In one embodiment, a request is sent from a payment application of the mobile device to the computer system. In some embodiments, the payment application is made active on the mobile device in response to a user input within a different application running on the mobile device. After the payment application is active, a purchase is confirmed within the payment application such that the request is sent responsive to the confirming and without authenticating the user within the payment application.

Abstract: Techniques and systems for selecting advertisements for dissemination over a network are disclosed. In one embodiment, an advertisement service stores information indicative of offers from merchants, including information indicating an amount of revenue that the offering merchant would be willing to share with the advertisement service if a consumer consummates a transaction with the merchant based on the good or service advertised in the offer. The service computes predicted conversion rates for these offers, and uses the predicted conversion rates and the revenue sharing information to select an advertisement for dissemination according to which advertisement is expected to generate the greatest amount of revenue for the advertisement service.