Abstract: The present invention is directed to a reusable tote bag for accepting shopping information. The tote bag includes a collapsible bag body with an outside surface that defines a pliant dry erase canvas that with multiple, permanent indicators corresponding to merchandise items; or blanks for accepting item names or designations. Attached to the bag body is a handle assembly to allow a user to transport the bag body by hand. Alternative embodiments of the bag body may include an outer side surface that defines a sheet sheath with a substantially translucent exterior surface. Within the sheath fits a reinforced dry erase merchandise insert sheet. Upon the sheet are multiple permanent indicators corresponding to merchandise items.