Abstract: An improved flexible merchandise display rack capable of displaying a plurality of similar sized swatches of materials such as carpet samples. A plurality of individual assemblies are each pivotably mounted on a vertical shaft. Each assembly consists of a pair of spaced-apart disc members separated by posts connected to opposite sides of opposing discs along the periphery thereof. The space between opposing discs is a function of the width of the individual samples that are inserted about one or two or even three of the posts with the end portion of the samples towards the central shaft. A plurality of the assemblies may be stacked one above the other on a single shaft thereby allowing a greater number of samples to be displayed in a given area than has heretofore been possible to achieve. In addition, the individual samples are all supported within each assembly thereby obviating the need for the customer to hold or otherwise support any of the samples.