Abstract: The present invention includes a system and method for managing promotion and reward arrangements between affiliated entities, the system comprising a promotion link generator for creating a link in a site owner computer system coupled to a network, the link corresponding to a promotion in an affiliate. A reward estimator calculates and tracks any site owner points awarded to the user for completing the qualifying activity required by the promotion in the affiliate system. The reward estimator may also process site owner remuneration from the affiliate for user qualifying activity or for referrals, with or without any awards for the user. Communications means enable transfer data between the site owner and affiliate in a secure manner.