Abstract: An S-shaped narrow strip of material bent about its broad side has bores through the center and opposite end portions that engage with minimal rotation friction on a straight wire axis adapted for connection to a fish line at one end and bent upon itself at the opposite end to form a U-shaped retainer for at least one fish hook. The ends of the S-shaped strip are twisted about the longitudinal axis thereof at acute angles to the plane of the strip to produce rotation of the strip about the wire axis when raised and lower or drawn through the water. Curved surface elements are connected on the wire axis outboard of the ends of the S-shaped strip and at least one is freely displaceable on the wire axis. A weight is axially movable on the wire axis to encompass the U-shaped end thereof to retain the hook thereon.