Abstract: A novelty wheel cover assembly mounts on a corresponding rim of a vehicle wheel for displaying indicia while the wheel rotates and includes a solid disk member having an outside diameter less than that of the lip of the corresponding rim of a vehicle wheel, and a multiple-blade member with at least two substantially flat blades emanates from a central hub, wherein the central hub includes an axial spindle. A bearing assembly is imbedded at a center axis of the solid disk member and rotatably engages with the axial spindle with minimal friction. The multiple-blade member removably attaches to the corresponding rim of a vehicle wheel, and indicia decorate a portion of the outward-facing area of the solid disk assembly, which is inhibited from rotating by an outer edge weight on one side combined with the low-friction bearing assembly.