Patents by Inventor Maarten Plesman

Maarten Plesman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9659305
    Abstract: In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.
    Type: Grant
    Filed: November 3, 2014
    Date of Patent: May 23, 2017
    Assignee: Cisco Technology, Inc.
    Inventors: Michael F. Keohane, Maarten Plesman, Jon Novak, Adrian C. Smethurst, Vincent Mammoliti
  • Publication number: 20150051971
    Abstract: In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.
    Type: Application
    Filed: November 3, 2014
    Publication date: February 19, 2015
    Inventors: Michael F. Keohane, Maarten Plesman, Jon Novak, Adrian C. Smethurst, Vincent Mammoliti
  • Patent number: 8917624
    Abstract: In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.
    Type: Grant
    Filed: March 4, 2014
    Date of Patent: December 23, 2014
    Assignee: Cisco Technology, Inc.
    Inventors: Michael F. Keohane, Maarten Plesman, Jon Novak, Adrian C. Smethurst, Vincent Mammoliti
  • Publication number: 20140188599
    Abstract: In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.
    Type: Application
    Filed: March 4, 2014
    Publication date: July 3, 2014
    Applicant: Cisco Technology, Inc.
    Inventors: Michael F. Keohane, Maarten Plesman, Jon Novak, Adrian C. Smethurst, Vincent Mammoliti
  • Patent number: 8670334
    Abstract: In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.
    Type: Grant
    Filed: December 15, 2008
    Date of Patent: March 11, 2014
    Assignee: Cisco Technology, Inc
    Inventors: Michael F. Keohane, Maarten Plesman, Jon Novak, Adrian C. Smethurst, Vincent Mammoliti
  • Publication number: 20090303894
    Abstract: In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.
    Type: Application
    Filed: December 15, 2008
    Publication date: December 10, 2009
    Inventors: Michael F. Keohane, Maarten Plesman, Jon Novak, Adrian C. Smethurst, Vincent Mammoliti