Abstract: A method and system is provided for selecting a facial color cosmetic scheme. Apparatus employed for the system includes a computer module with a color monitor screen, a spectrophotometer for measuring a customer's skin color and a device for transferring the measured color information from the spectrophotometer to the computer module for entry into a program allowing visualization of a model face with skin color matched to that of the customer. The method includes measuring via spectrophotometer a customer's facial color, transmitting information on that color to the module for display on the model face appearing in the monitor, allowing the customer to select at least one color for an area of the face to be covered by a cosmetic product, and then displaying the visualized model face with the selected color. The system and method allow a customer to visualize the color combination without the necessity of using the actual color cosmetic on their own face for evaluation purposes.