Patents by Inventor Madhulika Taneja

Madhulika Taneja has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20240137621
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Application
    Filed: December 12, 2023
    Publication date: April 25, 2024
    Applicant: Roku, Inc.
    Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
  • Patent number: 11948172
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Grant
    Filed: July 8, 2022
    Date of Patent: April 2, 2024
    Assignee: Roku, Inc.
    Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
  • Publication number: 20240064375
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Application
    Filed: October 26, 2023
    Publication date: February 22, 2024
    Applicant: ROKU, INC.
    Inventors: MEHUL SANGHAVI, Rohit Mahto, Kelly Lee, Madhulika Taneja
  • Publication number: 20240056644
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Application
    Filed: August 5, 2022
    Publication date: February 15, 2024
    Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
  • Patent number: 11895372
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Grant
    Filed: August 5, 2022
    Date of Patent: February 6, 2024
    Assignee: ROKU, INC.
    Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
  • Publication number: 20240022798
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Application
    Filed: July 18, 2023
    Publication date: January 18, 2024
    Applicant: ROKU, INC.
    Inventors: Rohit MAHTO, Kelly LEE, Madhulika TANEJA, Mehul SANGHAVI
  • Publication number: 20240013259
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Application
    Filed: July 8, 2022
    Publication date: January 11, 2024
    Applicant: Roku, Inc.
    Inventors: Mehul SANGHAVI, Rohit MAHTO, Kelly LEE, Madhulika TANEJA
  • Patent number: 11838592
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Grant
    Filed: August 17, 2022
    Date of Patent: December 5, 2023
    Assignee: Roku, Inc.
    Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
  • Patent number: 11750896
    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
    Type: Grant
    Filed: May 11, 2022
    Date of Patent: September 5, 2023
    Assignee: ROKU, INC.
    Inventors: Rohit Mahto, Kelly Lee, Madhulika Taneja, Mehul Sanghavi