Abstract: Some implementations relate to methods, systems, and computer-readable media for digital advertising within a first virtual experience provided at a virtual experience platform. A virtual user engagement portal is provided within the first virtual experience that includes a portal member configured to transport an avatar to a second virtual experience. The second virtual experience may be associated with at least one media item, and may include a plurality of virtual items, activities, and other virtual content associated with the at least one media item. A return portal may be provided within the second virtual experience to return an avatar to the first virtual experience. User engagement metrics and/or advertising metrics may be aggregated and/or computed based on avatar interactions within the second virtual experience.

Abstract: Scheduled programmatic multiplayer game content in a console service is provided. A plurality of multiplayer game events is scheduled. Each event has a fixed start time and fixed end time. Requests from users to participate in event are received and a determination is made as to whether users electing to participate in the game are eligible to participate. If the user is eligible to participate in the game, instructions are provided to a console to allow the user to participate in the game. If the user is not eligible to participate in the game, instructions may be provided to a console to allow a user to view activity in the game.

Abstract: Scheduled programmatic multiplayer game content in a console service is provided. A plurality of multiplayer game events is scheduled. Each event has a fixed start time and fixed end time. Requests from users to participate in event are received and a determination is made as to whether users electing to participate in the game are eligible to participate. If the user is eligible to participate in the game, instructions are provided to a console to allow the user to participate in the game. If the user is not eligible to participate in the game, instructions may be provided to a console to allow a user to view activity in the game.

Abstract: Techniques are disclosed herein for hosting an electronic game over a network during a first scheduled time slot and then, during a later timeslot, hosting a rerun of the game in a way that provides a fresh user experience. The rerun is not simply a replaying of the game, but changes the game to keep the game fresh. However, because substantial portions of the software and data content that implement the game is re-used, a limited set of software and data content can be used for many reruns. Thus, the cost of providing fresh games is kept low.

Abstract: Systems and methods of digitally distributing digital game content and tracking royalties for the digital game content may include a correlated title key, retail key, and license key. The a correlated title key, retail key, and license key may be used to generate a royalty rate. For example, a royalty rate may be generated based on the license key. Additionally, a royalty price may be generated based on the title key. Then, a royalty amount may be computed by multiplying the royalty rate and the royalty price. The royalty amount may be stored in a retailer account that corresponds to the retail key.

Abstract: Background audio for a game being played in a video game system is provided via streaming from an outside source. The background audio played is based on details regarding the state of the video game system, including information regarding the game being played on said video game system. The user can select from among several possibilities for background music, and the selection is then streamed to the video game system from the music service. Enforcement of digital rights and purchasing of tracks streamed from the music service are provided for.

Abstract: A video game controller is equipped with an electronic input that can read a game identification code from an electronic key. When the user presents the key to the game controller, it relays the game ID to the game console. This electronic key may be read via RFID from a detachable faceplate for the controller. The game console utilizes the game ID to quickly find and launch the game from game storage. The game console itself may also be equipped with such an electronic input. The game storage can be built into the console, or on a server accessed through a home network or through the internet. Such use of an electronic key and detachable faceplate is extended to rapid and easy personalization, customization, and function enhancement of entertainment and other consumer electronics devices as well.