Abstract: The trolling system for obtaining player endorsements on a baseball includes a drop cord, a reel which contains and holds the wound-up drop cord and a retractable ball basket. The retractable ball basket is attached at a terminal of the drop cord opposite the reel. The ball basket has a plurality of spaced apart and inwardly biased ribs. These ribs establish a ball container in a central region of the ball basket. Since the ribs are spaced apart and peripherally biased together at one end, the baseball player can rotate the baseball, identify an available endorsement area, and sign or endorse the baseball. Subsequent thereto, the fan can retract the ball basket by winding the drop cord on the reel thereby retrieving the ball from the lower elevation near the baseball player to the fan's elevated elevation in the stadium stands. The trolling system can be adapted for basketballs, footballs, soccer balls, tennis balls, hockey pucks and golf balls simply by changing the shape of the retractable ball basket.