Abstract: Embodiments of the invention provide systems and methods for distribution and promotion of one or more products through a Viral Store Application (VSA). According to one embodiment, a method of providing a Viral Store Application (VSA) can comprise receiving a request at a commerce management server, the request to create a new VSA on a system remote from the commerce management server. Links between the new VSA and product information for each of one or more products stored on one or more servers remote from the commerce management server can be defined. The links between the new VSA and the product information can be stored as a definition for the new VSA. A link to the definition for the new VSA can be inserted into a web page on the system remote from the commerce management server.

Abstract: Embodiments of the invention provide systems and methods for providing an interactive media player with e-commerce functions. According to one embodiment, a method of providing an interactive media player can comprise generating and displaying with a commerce management server a media player including content area, the content area adapted to display a selected content. The media player can also include a content library of available content, and a favorites area of the media player based on a user of the media player. An indication of the selected content can be received and the selected content can be played in the content area of the media player. An interactive ad can be selected based on the selected content and displayed in a lower third banner of the content area during playout of the selected content.