Abstract: A brand resource management system that enables a brand owner and its licensing partner, sponsorship and media partners (“partners”) to work faster and more cohesively by streamlining business processes and information flows; accelerate the development and approval of new products and campaigns; make smarter decisions through deeper understanding of business performance; and partner more effectively with key retailers. The brand resource management system is a secure, partner/server, Internet-based, system that automates all aspects of a brand resource management, and in so doing, minimizes costs and maximizes revenues. The system is used by brand owners and their partners.