Abstract: A computerized method and apparatus for providing a virtual media channel based on media search is featured. The method and apparatus features the steps of, or structure for, obtaining a set of rules that define instructions for obtaining media content that comprise the content for a media channel, the set including at least one rule with instructions to include media content resulting from a search; searching for candidate media content according to a search query defined by the at least one rule; and merging one or more of the candidate media content resulting from the search into the content for the media channel. The candidate media content can include segments of the media content resulting from the search. The set of rules can additionally include a rule with instructions to add media content from a predetermined location.