Abstract: An interactive toy product including a controller and a casing in the form of a figure having one or more articulated limbs and wherein one or more sensors are provided arranged to detect movement of the one or more limbs and to use such detection as an input to the controller whereby to control at least partially the game playing activity. Preferably, the figure is human or at least anthropoid, and the game program includes means for generating on the screen a display representative of the figure, the program being arranged such that movement of the one or more articulated limbs of the figure generates a corresponding movement of the displayed figure. In another embodiment the interactive toy product is configured as a vehicle having sensors provided to detect movement of one or more elements of the vehicle.