Patents by Inventor Mark Crouse

Mark Crouse has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamic scheduling for advanced advertising in linear television
    Patent number: 9877054
    Abstract: In example embodiments, a system and method for dynamically scheduling advertising is provided. For example, an advertisement order that describes an advertising campaign in logical terms is received. Stored data of statistically sampled metrics associated with previously distributed programs may be accessed. Based on the stored data and requirements indicated in the advertisement order, the logical terms of the advertising campaign may be translated into physical parameters adapted to facilitate placement of advertisements into an advertising schedule. The physical parameters of the advertising campaign may be provided to a device for creating the advertising schedule.
    Type: Grant
    Filed: December 21, 2012
    Date of Patent: January 23, 2018
    Assignee: Imagine Communications Corp.
    Inventors: Jean-Pol Zundel, John Tinsman, Mark Crouse, Amit Verma
  • DYNAMIC SCHEDULING FOR ADVANCED ADVERTISING IN LINEAR TELEVISION
    Publication number: 20130219427
    Abstract: In example embodiments, a system and method for dynamically scheduling advertising is provided. For example, an advertisement order that describes an advertising campaign in logical terms is received. Stored data of statistically sampled metrics associated with previously distributed programs may be accessed. Based on the stored data and requirements indicated in the advertisement order, the logical terms of the advertising campaign may be translated into physical parameters adapted to facilitate placement of advertisements into an advertising schedule. The physical parameters of the advertising campaign may be provided to a device for creating the advertising schedule.
    Type: Application
    Filed: December 21, 2012
    Publication date: August 22, 2013
    Inventors: Jean-Pol Zundel, John Tinsman, Mark Crouse, Amit Verma