Abstract: Embodiments of the present disclosure provide systems and methods for generating a microsite and monitoring customer experience thereof. The method performed by a server system includes receiving a service request for accessing microsite services. The method includes rendering a wizard suite associated with the microsite services for enabling a user to create the microsite of a source webpage. Further, the method includes receiving one or more microsite parameters associated with the wizard suite based on user inputs in the wizard suite. The microsite parameters include a microsite type and a microsite template including a plurality of dynamic microsite elements. The method further includes receiving content data of the source webpage to be populated in corresponding dynamic microsite element of the microsite template. The method includes generating the microsite of the source webpage based at least on a combination of the one or more micro site parameters and the content data.