Abstract: Embodiments herein are directed to a home selling system and method. According to one embodiment, a home seller registers with the system and establishes a price for their home as well as an open house date. Agents that are located proximate to the home are notified automatically by the system. Subsequent to the open house, an offer submission process begins. During the offer submission period, agents submit offer for the home. At the end of the offer submission period, the system determines which offer is most favorable. If the seller accepts the most favorable offer, the agent who has submitted the most favorable offer is notified. Thereafter, the winning agent can become a dual agent for both the seller and the buyer and the agent then proceeds to assist the parties in closing the transaction.