Abstract: Disclosed is an apparatus for the application of protective films to electronic devices and a method for applying the same. The apparatus utilizes a base shoe and modular framing system that is adaptable for many devices and, when fitted with a device and installed in the shoe, precisely holds the device in a known location relative the shoe. Films are supplied on an application sheet and precisely positioned thereon in a manner such that the application sheet, when positioned on the shoe, holds the film in the exact location needed for quick and precise application of the film. The application sheet is pressed downwards against the device, successively from one edge to another, thereby the film to the device. The shoe features a raised head on a flexible arm, thus raising the film above the level of the device before application and allowing the sheet to be pressed into position.