Patents by Inventor Mark Theophilis
Mark Theophilis has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11410205Abstract: Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.Type: GrantFiled: March 17, 2021Date of Patent: August 9, 2022Assignee: VIACOM INTERNATIONAL INC.Inventors: Jaime Hintz, Mark Fortner, Adam Solomon, Colin McNamara, Mark Theophilis
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Publication number: 20210217065Abstract: Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.Type: ApplicationFiled: March 17, 2021Publication date: July 15, 2021Inventors: Jaime HINTZ, Mark FORTNER, Adam SOLOMON, Colin McNAMARA, Mark THEOPHILIS
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Patent number: 11017442Abstract: Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.Type: GrantFiled: March 29, 2020Date of Patent: May 25, 2021Assignee: VIACOM INTERNATIONAL INC.Inventors: Jaime Hintz, Mark Fortner, Adam Solomon, Colin McNamara, Mark Theophilis
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Publication number: 20200226644Abstract: Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.Type: ApplicationFiled: March 29, 2020Publication date: July 16, 2020Inventors: Jaime Hintz, Mark Fortner, Adam Solomon, Colin McNamara, Mark Theophilis
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Patent number: 10650418Abstract: Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.Type: GrantFiled: January 25, 2017Date of Patent: May 12, 2020Assignee: VIACOM INTERNATIONAL INC.Inventors: Jamie Hintz, Mark Fortner, Adam Solomon, Colin McNamara, Mark Theophilis
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Patent number: 10229423Abstract: Described herein are methods, systems, and computer program products for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device. The server computing devices provides, in response to the request, an interactive advertising unit comprising a first content layer including the requested media content and a media player, a second content layer including the advertising content comprising static content and interactive content, and an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes displacing web page content to accommodate the advertising content while keeping the web page content available for viewing and interaction.Type: GrantFiled: August 30, 2012Date of Patent: March 12, 2019Assignee: VIACOM INTERNATIONAL INC.Inventor: Mark Theophilis
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Publication number: 20140006156Abstract: Described herein are methods, systems, and computer program products for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device. The server computing devices provides, in response to the request, an interactive advertising unit comprising a first content layer including the requested media content and a media player, a second content layer including the advertising content comprising static content and interactive content, and an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes displacing web page content to accommodate the advertising content while keeping the web page content available for viewing and interaction.Type: ApplicationFiled: August 30, 2012Publication date: January 2, 2014Applicant: VIACOM INTERNATIONAL INC.Inventor: Mark Theophilis
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Publication number: 20120158524Abstract: Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.Type: ApplicationFiled: December 16, 2010Publication date: June 21, 2012Applicant: Viacom International Inc.Inventors: Jaime Hintz, Mark Fortner, Adam Solomon, Colin McNamara, Mark Theophilis