Abstract: The present invention is a system for producing a product experience optimization framework. Once the objective and scope have been identified, embodiments of the invention perform a series of panel activities that extract expressions of desired feelings and the attributes that trigger those feelings with regard to a product. These desired feelings and the corresponding triggers may be used to evaluate products or services, competing products or services, or prototype products or services in order to determine whether those products or services have characteristics that result in the desired feelings in a potential consumer.

Abstract: The present invention is a system for producing a product experience optimization framework. Once the objective and scope have been identified, embodiments of the invention perform a series of panel activities that extract expressions of desired feelings and the attributes that trigger those feelings with regard to a product. These desired feelings and the corresponding triggers may be used to evaluate products or services, competing products or services, or prototype products or services in order to determine whether those products or services have characteristics that result in the desired feelings in a potential consumer.