Patents by Inventor Mary Catherina McCarthy

Mary Catherina McCarthy has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEM AND METHOD FOR DELIVERING TARGETED ADVERTISING DATA IN AN INTERNET PROTOCOL TELEVISION SYSTEM
    Publication number: 20140033249
    Abstract: A method is disclosed for delivering targeted advertising data over an Internet Protocol Television (IPTV) network including but not limited to displaying in a picture in picture queue display, a set of follow-on advertisements comprising less than all of the plurality of follow-on advertisements; rotating one of the set of follow-on advertisements off of the on-screen picture in picture queue display to an off-screen storage; and rotating another one of the follow-on advertisements from the off-screen storage to the on screen picture in picture queue display. A system and computer program are disclosed for practicing the method.
    Type: Application
    Filed: November 8, 2012
    Publication date: January 30, 2014
    Inventors: Roland Noll, Jeffrey G. Weber, Scott Alan Pettil, Mary Catherina McCarthy
  • System and method for delivering targeted advertising data in an internet protocol television system
    Patent number: 8327399
    Abstract: A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device in the group of end user client devices selection data indicating selected targeted advertising data from the group data; and unicasting from the IPTV server to the end user client device follow-on advertising data related to the selected targeted advertising data. A client device is disclosed for receiving a multicast group of targeted advertising data, selecting one of the group of targeted advertising data and receiving follow-on advertising data related to the selected advertising data.
    Type: Grant
    Filed: August 31, 2006
    Date of Patent: December 4, 2012
    Assignee: AT&T Intellectual Property I, LP
    Inventors: Roland Noll, Jeffrey G. Weber, Scott Alan Pettit, Mary Catherina McCarthy
  • System and method for delivering targeted advertising data in an internet protocol television system
    Publication number: 20080060002
    Abstract: A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device in the group of end user client devices selection data indicating selected targeted advertising data from the group data; and unicasting from the IPTV server to the end user client device follow-on advertising data related to the selected targeted advertising data. A client device is disclosed for receiving a multicast group of targeted advertising data, selecting one of the group of targeted advertising data and receiving follow-on advertising data related to the selected advertising data.
    Type: Application
    Filed: August 31, 2006
    Publication date: March 6, 2008
    Applicant: SBC Knowledge Ventures L.P.
    Inventors: Roland Noll, Jeffrey G Weber, Scott Alan Pettit, Mary Catherina McCarthy