Abstract: Web content for different user platforms is provided in an efficient way. A request is received for an identified page of content from a client device, through a communication network, at a computer system configured as an application server. The user platform implemented by the client device is identified, from among user platforms supported by the application server. A View of the identified page of content is retrieved from storage by a processor of the computer system. The View of the identified page of content is processed to in a format reproducible on the client device for presentation to a user via execution of the identified user platform. For example, the View of the identified page of content is transmitted through the communication network to the client device in JavaScript Object Notation (JSON) or Extensible Markup Language (XML).