Abstract: A client device displays to a user who manages advertisements, a first option of viewing screens showing a plurality of tips for setting demographic parameters for the advertisement. A first user input is received on the client device in response to selection of the first option. The server provides one or more screens showing the plurality of tips in response to receiving an indication of the first user input. In response to the server, the client device displays the one or more screens showing the plurality of tips and displays a second option to modify the demographic parameters for the advertisement in accordance with the plurality of tips.

Abstract: A client device displays a notification provided by a server to an application with a user account. The notification indicates a status of an advertising campaign associated with the user account. A first user input is received on the client device in response to the notification. In response, the client device displays a screen of the application showing one or more actions related to the notification and that can be performed for the advertising campaign. A second user input is received on the client device, selecting an action of the one or more actions, and a request is sent to the server associated with the application to perform the selected action.