Abstract: Embodiments target users based on energy usage and profile. For example, energy usage data can be received for households monitored using a plurality of meters, where the energy usage data is associated with the households and users. A data set that includes estimated energy usage over geographic areas can be received. The monitored energy usage data and the data set can be combined using a mapping, where the mapping includes location mappings between location information for the households and the geographic areas from the data set. Users with user profiles that meet a targeting criteria can be targeted based on the combined monitored energy usage data and the data set, where the users are targeted based on the location mappings. A messaging campaign that transmits messages to the targeted users can be executed.

Abstract: Embodiments target users based on energy usage and profile. For example, energy usage data can be received for households monitored using a plurality of meters, where the energy usage data is associated with the households and users. A data set that includes estimated energy usage over geographic areas can be received. The monitored energy usage data and the data set can be combined using a mapping, where the mapping includes location mappings between location information for the households and the geographic areas from the data set. Users with user profiles that meet a targeting criteria can be targeted based on the combined monitored energy usage data and the data set, where the users are targeted based on the location mappings. A messaging campaign that transmits messages to the targeted users can be executed.