Abstract: This disclosure relates to a system for aggregating, analyzing, and presenting data from multiple applications that are used by the stakeholders on either the seller side or the buyer side (e.g., the VP of Sales, the inside sales representative, etc.). In certain embodiments, systems and methods can facilitate the aggregation of application data from a variety of sources and/or application programs, such as Salesforce, Google, Office 365/Exchange, data enrichment services, WHOIS servers, and/or corporate websites. The system introduces functionality that conventional application data systems (e.g., CRM applications, calendar applications, etc.) do not. In particular, the specific rules facilitate determinations as to whether a sales relationship exists between the first business entity and the second business entity. Further, the specific rules facilitate the identification and removal of duplicative data that is typically found among, for example, the CRM data and the enterprise data.