Patents by Inventor Matthew B. Dearborn

Matthew B. Dearborn has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for providing video header bidding to a publisher
    Patent number: 11379881
    Abstract: Systems and methods are provided for supplying a video advertisement to a web page or application. A main ad server provides an ecosystem to network ad servers from different ad networks. The main ad server can collect and store information about each of the demand tags associated with each of the network ad servers in a database. The main ad server can then review the database in response to an ad call from a publisher to generate an ordered list of the demand tags that correspond to the ad call. The main ad server can then determine if any of the demand tags in the ordered list has a corresponding video header bidding tag and initiate an auction process for all of the demand tags in the ordered list that have a video header bidding tag. The ordered list of demand tags can then be updated based on the results of the auction process.
    Type: Grant
    Filed: November 28, 2018
    Date of Patent: July 5, 2022
    Assignee: Servemotion, Inc.
    Inventors: Matthew B. Dearborn, David M. Himrod, Joseph R. Hirsch, C. Hagan Major
  • Systems and methods for supplying a video advertisement to a publisher
    Patent number: 10861059
    Abstract: Systems and methods are provided for supplying a video advertisement to a web page or application. A main ad server provides an ecosystem to network ad servers from different ad networks. The main ad server can collect and store information about each of the campaigns or demand tags associated with each of the network ad servers in a database. The main ad server can then review the database in response to an ad call from a publisher to determine the campaigns or demand tags that correspond to the ad call. Once the campaigns or demand tags that satisfy the ad call have been determined, the main ad server can generate a prioritized list of campaigns or demand tags based on priorities established by the publisher who submitted the ad call. The prioritized list of campaigns can be sequentially processed until a video advertisement is provided to the publisher.
    Type: Grant
    Filed: March 3, 2017
    Date of Patent: December 8, 2020
    Assignee: Servemotion, Inc.
    Inventors: Matthew B. Dearborn, David M. Himrod, Joseph R. Hirsch, C. Hagan Major