Abstract: An apparatus (10) for loading a roll of web (1) from a stack (3) along a first axis (7) into a chamber (2) along a second axis (8) has a pivotable support member (12) and an engaging means (16) having a head member (18) attached to the support member (12) for engaging a roll along the first axis (7) and guiding the roll (1) into the chamber (4) along the second (8). The support member (12) pivots between a first position in alignment with the stack (3) along the first axis (7) and, a second position in alignment with the chamber opening (4) along the second axis (8). A guide means (22) comprising a guide track (24) having first and second elevation positions and predetermined first, second and third stopping means (30) , (53) , (44) are provided to ensure that the engaging means (16) precisely and repeatedly locates at the desired positions.