Abstract: An example server includes: a memory storing an account database for a centralized reward hub; a processor interconnected with the memory, the processor configured to: receive purchase data for a purchase by a customer, the purchase data including a customer identifier; determine whether account database includes an existing entry corresponding to the customer identifier; when the account database does not include an existing entry corresponding to the customer identifier, create a new entry for the customer identifier; send the customer a login link for the centralized reward hub based on the new entry or the existing entry corresponding to the customer identifier.

Abstract: An example server includes: a memory storing an account database for a centralized reward hub; a processor interconnected with the memory, the processor configured to: provide a centralized reward hub interface for display at a client device associated with a client account, the centralized reward hub providing multiple merchants for selection; receive a selection of a merchant from the client device; redirect the client device to a merchant site for the selected merchant; provide, to a discount module integrated with the merchant site, a point balance for a client account; receive, from the discount module, an updated point balance for the client account after application of a portion of the point balance to apply a discount at the merchant site; and update the point balance for the client account in the account database.

Abstract: An example server includes: a memory storing an account database for a centralized reward hub; a processor interconnected with the memory, the processor configured to: receive a new hub account request for a new hub account at the centralized reward hub; obtain user parameters associated with the new hub account request; filter a list of merchants based on the user parameters; provide the filtered list of merchants for presentation at a client device; receive a selection of a merchant from the filtered list; send a new merchant account request to create a merchant account for the merchant; and create the new hub account in the account database for the centralized reward hub.

Abstract: An example system includes: an e-commerce platform to support e-commerce for a plurality of merchants; a loyalty rewards system to track, for each merchant, customer accounts and associated loyalty rewards points for each respective customer account; a hub system to: track, for a hub account, a set of associated customer accounts, each associated customer account corresponding to one of the merchants; retrieve the associated loyalty rewards points for each respective customer account in the set of associated customer accounts; receive a transfer request from a client device associated with the hub account, the transfer request to transfer a transfer amount of the associated loyalty rewards points for a first customer account in the set to a second customer account in the set; and update the loyalty rewards system to deduct the transfer amount from the first customer account and add the transfer amount to the second customer account.

Abstract: An example system includes an e-commerce platform to support e-commerce for a plurality of merchants; a loyalty rewards system to: track, for each merchant, customer accounts and associated loyalty rewards points for each respective customer account; a hub system to: track, for a hub account, a set of associated customer accounts, each associated customer account corresponding to one of the merchants; retrieve the associated loyalty rewards points for each respective customer account in the set of associated customer accounts; select a common basis; convert, for each respective customer account in the set, the associated loyalty rewards points to a nominal value in the common basis for each respective customer account; aggregate the nominal values of the respective customer accounts in the set; and output the aggregated nominal values to a client device associated with the hub account.

Abstract: An example system includes: an e-commerce platform to support e-commerce activities of a plurality of merchants; a loyalty rewards system to: track, for each merchant operating on the e-commerce platform, customer accounts and associated loyalty rewards points for each respective customer account; a hub system in communication with the loyalty rewards system, the hub module to: track, for a hub account, a set of associated customer accounts, each associated customer account corresponding to one of the merchants; retrieve, from the loyalty rewards system, the associated loyalty rewards points for each respective customer account in the set of associated customer accounts; and aggregate the associated loyalty rewards points for the hub account; and output the aggregated associated loyalty rewards points to a client device associated with the hub account.

Abstract: An example e-commerce system includes an e-commerce platform to: receive a purchase order from a guest user, the purchase order including a guest user identifier representing a means of communication for the guest user; match the guest user identifier to a customer identifier; send a confirmation of the purchase order to the guest user via the means of communication for the guest user; and a loyalty rewards system to communicate with the e-commerce platform, the loyalty rewards system to: associate the customer identifier with a guest user account of the loyalty rewards system; and track reward points from the purchase order in association with the guest user account.