Abstract: An apparatus for ink printing a preprogrammed viewable indicia onto a substrate. The apparatus is particularly useful in ink jet printing of designs in single or multi-color inks onto a portion of a substrate such as a garment. The viewable indicia may contain both words and designs or logos and may be programmed into the control system of the apparatus by using either standardized or customized software commands. No setup costs are required other than loading software and ink color selection into the system. The apparatus is capable of creating the indicia through ink jet ink depositing upon flat or rigid substrates as a result of controlled platen movement beneath the ink jet printer head and controlled ink jet printer head movement and ink flow control by a programmed c.p.u.