Abstract: Advertising content is provided to a user together with other content the user is consuming. The advertising content may be in a form of a solicitation to interact with a virtual environment. In a case wherein the user selects to interact with the virtual environment, an avatar is determined for interaction with the virtual environment. In accordance with an embodiment, at least a portion of the avatar rendering characteristics is determined without user intervention. After the avatar is determined, the virtual environment is rendered together with the determined avatar.

Abstract: A system, method and device for providing an avatar for interaction in a virtual environment. A user provides a user identifier and a user profile not associated with an avatar is retrieved based on the user identifier. Avatar characteristics are determined based on the retrieved user profile. The virtual environment is rendered with an avatar based on the determined avatar characteristics. The retrieved user profile may include at least one of a default profile, an advertiser supplied profile, a profile associated with a given user and a profile associated with the virtual environment.