Abstract: A system for targeting communications devices with content from service providers, third party content providers, sponsors, promotional partners and advertisers. The invention matches the content with communications device users using customer profiles or device usage profiles and transmits the content to communications devices over a wireless network, via the internet, or other means. The communications devices store the content in an internal repository. The content is later displayed as a result of triggers by designated users' actions. The content is displayed in the unused space of communications devices, between a designated user action and the actuation of an intended event or function. Media or content displayed when a triggering action occurs may be cached and stored in the repository or may be delivered in real time.