Abstract: One variation of a preferred system for rendering content on a vehicle includes a display, a memory, a communication module, and a processor. The display is configured to mount adjacent an exterior surface of a vehicle. The memory is configured to store a plurality of executable applications including a vehicle identification application and an application elected by a user. The communication module is configured to download the user-elected application to the memory. The processor is configured to selectively execute applications to control visual content rendered on the display, wherein the display renders vehicle identification information when the vehicle identification application executes, and wherein the display renders additional visual content when the user-elected application executes.