Abstract: A method for operating a web site that attracts high volumes of quality visitors. The method includes submitting to search engines and directories a main web site. A web metric tool is activated or run for the web site and the web site is served to clients over the Internet. After a review period has elapsed, the visitor data collected by the web metric tool is retrieved and analyzed to determine the effectiveness of the web site configuration. Based on the visitor data, the keywords and other content of the web site is modified and the modified main web site is resubmitted to the search services. The method includes running a ranking tool that provides a ranking of the main web site with the search services, such as based on a keyword. The ranking is then analyzed with the visitor data and the modifying is performed on the cumulative data.