Abstract: A method and system are disclosed whereby a mobile phone user can select one or more service preferences for the mobile phone from a simulated mobile phone display on an Internet web page. The user can access the web page from a personal or business computer. Once the selection has been made, the user can save the preferences to a server in the mobile phone network. The server contains (or provides links to) the full complement of services that are available for selection. The selected services' applications are downloaded from the server to the mobile phone (via the network) either immediately (if a network connection is already made) or the next time the phone is turned on. Consequently, the user can readily obtain the services desired, and also customize the display and “look and feel” of the mobile phone.