Abstract: A sales apparatus for packages having at least one storage shelf having a bottom surface including a plurality of peripheral edges and a plurality of side walls extending upwardly from the bottom surface. The plurality of side walls define an interior area of the storage shelf. An upper element defines a top surface. The at least one storage shelf includes a peripheral storage row adjacent to at least one of the side walls for displaying packages and at least one dispensing row disposed within the interior area of the storage shelf for dispensing packages. The side walls may be either transparent or opaque. A plurality of storage shelves may be stacked in order to increase the capacity of the sales apparatus.