Abstract: A computer system for managing agricultural sales involving a salesperson and a first grower is provided. The computer system includes a database. The computer system also includes a processor. The processor is programmed to store historical sales data for the first grower in the database. The historical sales data includes a prior purchase of a first agricultural product by the grower. The processor is also programmed to identify a second agricultural product appropriate for the first grower based at least in part on the historical sales data. The processor is further programmed to create a task for the salesperson. The task is related to engaging the first grower regarding the second agricultural product. The processor is also programmed to display the task to the salesperson for engaging the first grower.