Abstract: The present invention discloses a method for managing advertising related data over a distributed computer network, wherein the method includes receiving from an advertiser at least one data record defining a coupon and target data specifying demographics for targeting the coupon. The method further includes receiving from the consumers identifying data, demographic data and purchase preference data and providing to each consumer a coupon based on the demographic data, preference data and target data. The method further includes entering the consumers in a sweepstakes and receiving validation notices confirming that a plurality of coupons was utilized by a subset of the consumers at the advertiser via a purchase. The method further includes receiving from an advertiser a request to view aggregate data representing coupon provision and coupon validation and generating a data record including aggregate data representing coupon provision and coupon validation according to demographic data.