Patents by Inventor Michael Lukianoff

Michael Lukianoff has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method for allocating advertising resources
    Patent number: 8417564
    Abstract: A method of allocating advertising resources uses a database that includes a number of business unit characteristics, one being an average allocation of advertising costs over time. A regression coefficient is produced based on the characteristics, wherein a non-linear specification is used for the average allocation of advertising cost characteristic. An impact indicator is assigned based on the how positive the regression coefficient is so that the effect of each characteristic on sales/profits and quantity sold can be determined.
    Type: Grant
    Filed: October 26, 2004
    Date of Patent: April 9, 2013
    Assignee: Revenue Management Solutions, Inc.
    Inventors: Thomas Kelly, Nicholas M. Kiefer, Michael Lukianoff, Iassena Stratieva
  • Method for site selection for retail and restaurant chains
    Patent number: 8055547
    Abstract: A method of selecting a site for one or more retail units uses a database of information on existing units in a chain, including store sales or profits, site characteristics available from various databases, and information on marketing expenditure in the relevant market. Sales of potential new units are forecast abstracting from advertising efforts. Thus, potential profit characteristics of a site can be evaluated without regard to existing advertising programs. This corrects a major problem with existing approaches; site decisions can be made simultaneously with marketing allocation decisions.
    Type: Grant
    Filed: October 26, 2004
    Date of Patent: November 8, 2011
    Assignee: Revenue Management Solutions, Inc.
    Inventors: Thomas Kelly, Nicholas M. Kiefer, Michael Lukianoff, Alex Wohlhueter, Iassena Stratieva
  • Method for site selection for retail and restaurant chains
    Publication number: 20060009998
    Abstract: A method of selecting a site for one or more retail units uses a database of information on existing units in a chain, including store sales or profits, site characteristics available from various databases, and information on marketing expenditure in the relevant market. Sales of potential new units are forecast abstracting from advertising efforts. Thus, potential profit characteristics of a site can be evaluated without regard to existing advertising programs. This corrects a major problem with existing approaches; site decisions can be made simultaneously with marketing allocation decisions.
    Type: Application
    Filed: October 26, 2004
    Publication date: January 12, 2006
    Inventors: Thomas Kelly, Nicholas Kiefer, Michael Lukianoff, Alex Wohlhueter, Iassena Stratieva
  • Method for allocating advertising resources
    Publication number: 20060010022
    Abstract: A method of allocating advertising resources uses a database that includes a number of business unit characteristics, one being an average allocation of advertising costs over time. A regression coefficient is produced based on the characteristics, wherein a non-linear specification is used for the average allocation of advertising cost characteristic. An impact indicator is assigned based on the how positive the regression coefficient is so that the effect of each characteristic on sales/profits and quantity sold can be determined.
    Type: Application
    Filed: October 26, 2004
    Publication date: January 12, 2006
    Inventors: Thomas Kelly, Nicholas Kiefer, Michael Lukianoff, Iassena Stratieva