Patents by Inventor Michael Matthys

Michael Matthys has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Network devices for replacing an advertisement with another advertisement
    Patent number: 9165301
    Abstract: Techniques for replacing an advertisement in a webpage from a website with another advertisement are disclosed. A response including the webpage is intercepted in a network device deployed in an in-line fashion, preferably at a data traffic point along a network. When it is determined that the webpage includes an advertisement that is replaceable, a preferable advertisement more correlated to the interests of a user is embedded in data packets to replace those for the original advertisement. Subsequently, the preferable advertisement is served when the webpage is displayed.
    Type: Grant
    Filed: June 6, 2007
    Date of Patent: October 20, 2015
    Assignee: CORE AUDIENCE, INC.
    Inventors: Michael Matthys, Lebin Cheng, Aiguo Fei
  • Network devices for replacing an advertisement with another advertisement
    Publication number: 20080306816
    Abstract: Techniques for replacing an advertisement in a webpage from a website with another advertisement are disclosed. A response including the webpage is intercepted in a network device deployed in an in-line fashion, preferably at a data traffic point along a network. When it is determined that the webpage includes an advertisement that is replaceable, a preferable advertisement more correlated to the interests of a user is embedded in data packets to replace those for the original advertisement. Subsequently, the preferable advertisement is served when the webpage is displayed.
    Type: Application
    Filed: June 6, 2007
    Publication date: December 11, 2008
    Inventors: Michael Matthys, Lebin Cheng, Aiguo Fei