Abstract: The present disclosure relates to a system and method to enhance user interaction experience with a data transport stream displayed as advertisements on a computing device. The method include the steps of receiving, a data transport stream having at least one uniquely identified token along with one or more clickable moments inserted in one or more elementary data stream components of a said data transport stream, by a computing device; displaying, on a user interface of the computing device, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream; and transmitting, by the computing device, in real-time, one or more user interactions of the users, responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed, to one or more repositories.

Abstract: The present disclosure relates to system and method for clickableTV targeting by location and content attributes. An aspect of the present disclosure relates to system and method that receives an input requesting an advertisement for inclusion in a particular web page of a plurality of web pages that collectively represent a website, retrieves, upon clicking of the advertisement embedded in the particular web page, one or more web links that enables the user to view an advertised product, determine one or more interaction events performed by the user while viewing the advertised product, and generate a registration entry associated with the one or more interaction events. The input can include at least attribute information provided by an advertiser of the advertisement.

Abstract: The present disclosure relates to a system and method to facilitate clickable links embedded in an advertisement using a decentralized blockchain ledger. The method embeds an option of installing one or more Clickable TV servers on a user device in the advertisement, monitors tokens embedded in the advertisement by the one or more Clickable TV servers upon installation, retrieves web links that enables the user to view an advertised product and/or enables activation of the tokens for retailing upon clicking of a clickable link embedded in TV commercials, determine interaction events performed by the user while viewing the advertised product and/or while retailing using the tokens, generate a registration entry associated with the interaction events for addition to the decentralized blockchain ledger, and distribute the registration entry in a blockchain to a plurality of nodes in the decentralized blockchain ledger management system.

Abstract: A system and method relates to a decentralized infrastructure and system including smart contracts to facilitate clickable links embedded in a multimedia content using blockchain ledgers. A computer-implemented method of facilitating clickable link embedded in a multimedia content using a decentralized blockchain ledger.