Abstract: Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system (“EATS”), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query.

Abstract: Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system (“EATS”), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query.

Abstract: The present invention is a method and system for identifying words, text fragments, or concepts of interest in a corpus of text. A graph is built which covers the corpus of text. The graph includes nodes and links, where nodes represent a word or a concept and links between the nodes represent directed relation names. A score is then computed for each node in the graph. Scores can also be computed for larger sub-graph portions of the graph (such as tuples) The scores are used to identify desired sub-graph portions of the graph, those sub-graph portions being referred to as graph fragments.